General information about Amazon

Amazon is the eCommerce channel par excellence in the Western world.
Not many introductions are necessary, if anything, some information that can be useful for you to evaluate if and how to start selling on Amazon.

How to sell on Amazon

First of all, there is a distinction between Amazon Marketplace and Amazon Retail which is well explained in this article of our blog.

Our expertise and our skills concern the Marketplace world.

The ways to sell can be divided into these two categories:

  • direct sale. According to this approach we will help you register an account on Seller Central. The account will be in the name of your VAT number.
    Your company will be the tax subject of each transaction with the buyer (you will have to issue a receipt or an invoice when requested) and you will have the legal charges on the transaction and the guarantee.
  • indirect sale. In this case you will use the accounts that we will make available to you for the sale. Since the accounts are registered in our VAT number, our company will be the tax subject responsible for the transaction (we will issue a receipt or an invoice when requested) and the right of withdrawal, as well as the guarantee, will be exercised by the consumer in our comparisons.

Identikit of the ideal seller for Amazon Marketplace

The type of companies we suggest selling on Amazon Marketplace are professional realities.

If you are looking for a pastime, if you have a hobby activity or if you want to experiment, then the advice is to orient yourself to other more suitable platforms.

An oceanic amount of product categories are allowed and therefore even your products, whatever they are, can be put up for sale on the marketplace. Rather, there are a number of restrictions that all sellers have to contend with.

For some categories, such as alcohol and jewelry, it is necessary to request an Amazon pre-approval without which you will not be able to publish your items.

Amazon is a brand-oriented marketplace.

If you own a well-known brand or have a company that produces exceptional products, then Amazon is the ideal destination for you.

Over 50% of product searches originate from Amazon. If customers looking for information search on Google, those looking for a product use Amazon.

Registering your brand on Amazon, or submitting the documentation certifying that the brand is your property, allows you to access functions that the platform makes available only to brands and which concern the use of enriched content for product sheets and possibility to start sponsorship campaigns: if you want to learn more, read this article on our blog.


The internationalization phase on Amazon can be tackled with extreme simplicity. If you have the goods at the Logistics Centers, it is even more so.

Meanwhile, it is good to say that the areas in which Amazon shares its sites are three:

  • Europe:Spain, UK, France, Holland, Germany, Italy, Sweden, Poland, Egypt, Turkey, United Arab Emirates, India
  • North America: United States, Canada, Mexico and Brazil
  • Far East: Singapore, Australia, Japan

Thanks to the Pan-European logistics program, goods are moved between the various Logistics Centers based on the demand that emerges from the sites.

You will only have to take care of properly configuring your control panel, and we will guide you in this regard, as well as manage incoming orders.

Payments and logistics

The operating model for payments is the canonical one of marketplaces. Upon purchase on the platform, the transaction takes place between the final consumer and Amazon. Only afterwards, Amazon will liquidate the proceeds of your sales by retaining the part due to it for procuring the deal for you.

Logistics, called FBA (Fulfilled By Amazon), is Amazon's flagship, one of the pillars on which the Seattle giant bases its success. For this reason, the IT infrastructure of its Logistics Centers is fully integrated with the eCommerce platform, and is made available to every seller.

To sell on the Amazon marketplace you don't necessarily have to use its logistics as well, but you can keep the products stored in your warehouses. By sending your products to Amazon's Fulfillment Centers, then your offers available on the site will enter the Prime program, with a significant advantage in terms of visibility and attractiveness for the consumer.

Finally, you can use Amazon's logistics, regardless of proposing the products on its site: you can take the goods from the Logistics Centers also to fulfill an order concluded on your site with a method that is called "Multi-channel fulfillment".

How much does it cost to sell on Amazon

Establishing an exact cost to be able to sell on Amazon is a rather difficult operation to do, due to the different configurations (using logistics or not).

The items you must include, in any case, are the following:

  • PRO Account, around € 40 a month. With the subscription you have access to the Seller Central platform and you can make your entire inventory available and manage all the orders you receive, without any upper limit. The PRO account also gives you access to the Brand Registry, or the Registration of your brand in the Amazon Brand Registry.
  • Sales Commissions. They are the most important component, because it is the quota that Amazon takes for each order you receive. The commissions can include a fixed and a variable part, according to the product category in which your articles are organized.
Calculating the margin means dealing with an articulated issue made up of different expense items, calculations on staggered time frames and reading reports that are anything but simple: for this reason you will also be supported in this activity, seeing a simple and immediate monthly report delivered reading.

“For over 8 years I have been helping sellers form different product categories, company sizes and with even specific needs. I am happy when I help organizations to achieve the goals we setted up.”

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eDock: discover all the advantages related to the Amazon world

Single warehouse for all Seller Central in the world

If you sell on Amazon you know how important it is to respect performance. Assigning a centrality to the stock of your products in all the Amazon countries you sell on is particularly important in order to keep your seller standards high. eDock helps you in this purpose, allowing you to manage stock from a single panel on all markets, keeping the availability that varies over time synchronized.

Logistics management

If you use Amazon Fulfillment, FBA, you risk losing control of products once they are sent to the Fulfillment Center. With eDock, and its APP called FBA Manager, you can check the situation of each single ASIN you have sent, observe the condition relating to the sale, if the product is available, broken or lost. In this way you can manage your inventory managed by Amazon with great simplicity and in total safety: a guarantee for you.

Automatic listings rules to speed up your work

With eDock you can create product sheets on Amazon, as well as "connect" to existing ASINs. The publication of products can be done with bullet points, keywords, enriched content and an optimized title for the marketplace. You can save the rules to quickly publish the products of the same category.


When you work with Amazon, the inventory management part is quite tricky. Particularly for those products that are made up of a number of variants and that need to be handled accordingly, Amazon is quite strict about the form of the data you send. Having an exception diagnostics system is important.

The eCommerce Manager role

“I started from scratch with eCommerce-manager.org. Excluding some information on eBay, my eCommerce and marketplace skills were at ground zero. I followed the courses and entered the community and after eight months I started working with the first client.”

Do you want to become an eCommerce Manager like Luca?

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eDock: discover all the advantages

Real-time updating on all platforms

eDock has a powerful notification engine that sends every single change relating to the quantities available in stock and prices in real time, to give you the opportunity to synchronize the stock of your products in stock with eBay, Amazon and other available marketplaces, in Italy and in the world. Thanks to this automation, eDock allows you to avoid negative feedback for those orders that you are forced to cancel if the purchased goods are no longer available.

API for integration with your management system

The set of REST APIs that we provide you with allows you to make technical integrations with any software, using the eDock engine as if you directly own its technology. Many companies have already integrated their company management with Amazon or eBay, through eDock. In this scenario of use, eDock allows you to receive orders from Amazon or eBay directly on your management system or on your ERP and to keep the stock of your products in stock in the "online shopping centers" synchronized.

Differentiated price lists by market to sell at different prices on the platforms

With eDock you have the maximum commercial flexibility and the possibility to differentiate the selling price by market. You will thus be able to sell the same product on eBay Italy at a price, different from the one at which you sell it on eBay Germany, different from the one you sell it on Amazon. The flexibility of eDock, in this sense, allows you to be present with a commercial formula of appeal even when you "drown" the shipping costs in the price of the product.

Communication flows to facilitate your team in order management

eDock provides flexible and efficient order management. You can decide, in a completely personalized way, which "path" to take your order once it has been received. For each change to what is defined as "progress" of the order, then, you can trigger automated email communications that are directed to the customer or to the members of your organization.

Order tracking id on all markets

If you sell on marketplaces, you know the importance of keeping the "online shopping center" informed about the status of the shipment. With eDock you have the possibility to enter your "tracking number" so that eDock is concerned about communicating it to the reference platform.

Export to courier software

Exporting orders to your trusted courier is a useful feature to save you a lot of time. The function allows you to export all data relating to the recipient and to the destination to send the goods to the applications of the carrier called to perform the shipment.

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