General information about Zalando
Zalando is the best known site for the sale of clothing, shoes and accessories in Europe. Born within Rocket Internet, Startup Studio of the three Samwer brothers, Zalando boasts over 40 million customers and a turnover of around 8 billion euros. Selling on Zalando means working with a reliable and recognizable partner on an international scale.
How to sell on Zalando
Zalando contemplates two sales methods whose respective programs are called Wholesale and Partner Program. Selling with the Wholesale program means selling products in bulk to Zalando, which will distribute them through its channels.
The Partner Program sales method, on the other hand, is the one through which the marketplace is exploited: it is in this sales configuration that we can help you. The onboarding process for the Zalando Partner Program is selective and guided. First of all, therefore, you will have to apply for access to the marketplace starting from the page yuo find here.
Acceptance to the Partner Program will give you access to the Zalando Partner University and, having passed the Brand Readiness process, to the ZDirect platform through which you will manage your presence on the marketplace.
Identikit of the ideal seller for Zalando
The ideal seller for Zalando is a brand in the clothing and accessories range.
Given the average cash flow which is around 60 euro *, the brands available are those of fast fashion rather than high-end ones. The product categories available also leave room for jewelery and watches.
“For over 8 years I have been helping sellers form different product categories, company sizes and with even specific needs. I am happy when I help organizations to achieve the goals we setted up.”
International sales in Europe are simple to enable on Zalando..
The translation of the text of the descriptions takes place automatically: it will be sufficient to enter those in English.
The individual countries are managed independently and this gives you access to a pricing policy that is as flexible as possible.
Payments and logistics
The payments that the consumer makes on the platform are withheld by the marketplace, which reports them to the Partner at the beginning of each month following the relevant month, by sending a regular invoice
The reports sent, divided by individual country, include:
The invoice sent at the beginning of each month is paid by the end of the same month by bank transfer..
With regard to logistics, on the other hand, the Partner can equip itself independently or use the ZFS (Zalando Fulfillment Solution) method which contemplates the use of Zalando's services. The goods, in this case, are stored in Germany and the taxation will be managed accordingly.
How much does it cost to sell on Zalando
Sales commissions are calculated according to a progressive and different mechanism by product category. According to the value of the transaction and the product category, therefore, the commission that Zalando retains changes, fluctuating between 5 and 25%.
For example, within the Shoes category, the commissions are as follows:
- 5% if the transaction is up to 20 euro
- 10% if the transaction is up to 50 euro
- 20% if the transaction is up to 100 euro
- 25% if the transaction exceeds 100 euro
eDock: discover all the advantages
Real-time updating on all platforms
eDock has a powerful notification engine that sends every single change relating to the quantities available in stock and prices in real time, to give you the opportunity to synchronize the stock of your products in stock with eBay, Amazon and other available marketplaces, in Italy and in the world. Thanks to this automation, eDock allows you to avoid negative feedback for those orders that you are forced to cancel if the purchased goods are no longer available.
API for integration with your management system
The set of REST APIs that we provide you with allows you to make technical integrations with any software, using the eDock engine as if you directly own its technology. Many companies have already integrated their company management with Amazon or eBay, through eDock. In this scenario of use, eDock allows you to receive orders from Amazon or eBay directly on your management system or on your ERP and to keep the stock of your products in stock in the "online shopping centers" synchronized.
Differentiated price lists by market to sell at different prices on the platforms
With eDock you have the maximum commercial flexibility and the possibility to differentiate the selling price by market. You will thus be able to sell the same product on eBay Italy at a price, different from the one at which you sell it on eBay Germany, different from the one you sell it on Amazon. The flexibility of eDock, in this sense, allows you to be present with a commercial formula of appeal even when you "drown" the shipping costs in the price of the product.
Communication flows to facilitate your team in order management
eDock provides flexible and efficient order management. You can decide, in a completely personalized way, which "path" to take your order once it has been received. For each change to what is defined as "progress" of the order, then, you can trigger automated email communications that are directed to the customer or to the members of your organization.
Order tracking id on all markets
If you sell on marketplaces, you know the importance of keeping the "online shopping center" informed about the status of the shipment. With eDock you have the possibility to enter your "tracking number" so that eDock is concerned about communicating it to the reference platform.
Export to courier software
Exporting orders to your trusted courier is a useful feature to save you a lot of time. The function allows you to export all data relating to the recipient and to the destination to send the goods to the applications of the carrier called to perform the shipment.
If you want to sell online you need to acquire the eCommerce Manager skills
“I started from scratch with eCommerce-manager.org. Excluding some information on eBay, my eCommerce and marketplace skills were at ground zero. I followed the courses and entered the community and after eight months I started working with the first client.”