Create a DTC Brand

What is a DTC brand

DTC is the acronym for Direct To Consumer. It is a brand that was born with the prospect of being sold directly to the final consumer, online.

If yours is a production company and you want to create a new brand to avoid cannibalizing your distribution, we can support you.

This scenario is complex because it needs to build brand reliability, as well as being able to identify a space in the current market. The marketplaces represent one of the channels on which to operate - probably from which to start - but such an overcrowding of goods available to consumers invites a more serious reflection on the possibility of succeeding in this initiative and turning it into a commercial success.

Creating a brand means having patience and working hard.

Team on rental

To operate this kind of service we employ a series of professionals, each with its own professionalism.

From development to copy, from SEO to Project Management, we have the possibility of triggering continuous or spot collaborations based on needs, the product category, the channels to be monitored and the advertising activities to be implemented.

By its nature, building a brand is a multidisciplinary activity and one that requires specialist skills.

Positioning strategy

Positioning understood according to the school of Al Ries is fundamental in a market characterized by a hyper-offer.

The aim is to find a differentiating element that allows the product to enter the consumer's mind, to make its way among the other available items and conquer market shares using cunning rather than force.

For this purpose, social research methods are used: structured or semi-structured interviews, analysis of quantitative data, active listening to users.

Advertising

Invisible equals unsaleable.

Every product, however exceptional, needs to gain visibility in order to be sold. We take care of the management of Advertising channels, to grow your brand.

We preside over Amazon, Google and Facebook and can manage the budget you want to dedicate to these traffic acquisition channels.

Direct To Consumer? let's stard.